A cover letter is your first—and perhaps only—chance to impress a potential client or employer. Don’t let that intimidate you, though. A cover letter is, in fact, your opportunity to shine. It gives an employer a brief glimpse of the potential success you bring with you. Your experience, your personality and your enthusiasm all play a part in helping you land the job. Don’t leave them behind when building your cover letter. How do I write a Cover Letter? In general, be honest, genuine and professional. But the details can get a bit more complicated. Follow these simple guidelines to create a compelling cover letter that will be hard for an employer to resist! Start with a warm and professional greeting. This person is considering hiring you – so your opening should encourage them to think of you as someone they’d like to work with. “Dear Mr. Smith,” “Dear John Smith,” or “Mr. Smith,” are all appropriate. “Hey Bob,” “What’s up, Jim?” o...